Founder & President
Avi Nimni is one of Israel’s greatest football players. Avi enjoyed a remarkable career, serving as the captain of the Israeli National Team and Maccabi Tel Aviv F.C. for many years. He is Maccabi Tel Aviv’s highest-ever scorer, with 174 goals in 379 league games, and is the third highest-ever scorer in the Israeli Premier League, with 194 goals in 429 games. He also played 80 games for the Israeli national team, scoring 17 goals. During his playing career, Avi won 4 League Championships, 4 National Cups and 2 Toto Cups, all with Maccabi Tel Aviv F.C.Read more
In the European arena, Avi made 7 appearances for the Spanish giant Atlético Madrid and 4 appearances for the English club Derby Country, before returning to Israel due to a serious knee injury. Following his retirement from playing, Avi served as the General Manger of Maccabi Tel Aviv F.C. between the years 2008-2011.
Avi brings with him a lifetime’s experience of playing and coaching professional football at the highest levels. Avi enjoys a great reputation of being trustworthy, reliable, friendly and super-professional when it comes to identifying talented players and leading them at the right direction. Over the years, Avi developed strong relationships with key football figures around the world and he has been a regular guest at many of Europe’s leading football clubs. The experience and knowledge that Avi shares with the Agency’s clients is priceless and can surely make a big difference in a player’s career.
Adv. Guy Primor
Founder & CEO
Adv. Guy Primor is a licensed lawyer in both the United States and Israel. He holds a Juris Doctor degree from the University of Connecticut School of Law (J.D., 2007) and a Bachelor of Arts degree in Communication from the University of Hartford (B.A., summa Cum Laude, 2003). In addition, Adv. Primor is a FIFA Licensed players’ agent by the Football Association of Israel (License No. 071).Read more
Adv. Primor specializes in all aspects of sports law and international business, including the representation of football players worldwide, contract negotiations, endorsements and commercial deals, FIFA Regulations and general legal counseling.
Prior to his current role, Adv. Primor was a four-year captain of Israel’s Youth National Football Team. He later became a professional player in the Israeli Premier League, playing for Maccabi Tel-Aviv, Hapoel Ramat Gan and Maccabi Herzliya football clubs. He also enjoyed a successful collegiate soccer career in the United States, captaining the University of Hartford Men’s soccer team and later joining the team’s coaching staff.
Mental Coaching & Video Analysis
Head of Training
Media & Digital