avi nimni

Avi Nimni

Founder & President

Avi Nimni is one of Israel’s greatest football players. Avi enjoyed a remarkable career, serving as the captain of the Israeli National Team and Maccabi Tel Aviv F.C. for many years. He is Maccabi Tel Aviv’s highest-ever scorer, with 174 goals in 379 league games, and is the third highest-ever scorer in the Israeli Premier League, with 194 goals in 429 games. He also played 80 games for the Israeli national team, scoring 17 goals. During his playing career, Avi won 4 League Championships, 4 National Cups and 2 Toto Cups, all with Maccabi Tel Aviv F.C.Read more

Guy Primor

Adv. Guy Primor

Founder & CEO

Adv. Guy Primor is a licensed lawyer in both the United States and Israel. He holds a Juris Doctor degree from the University of Connecticut School of Law (J.D., 2007) and a Bachelor of Arts degree in Communication from the University of Hartford (B.A., summa Cum Laude, 2003). In addition, Adv. Primor is a FIFA Licensed players’ agent by the Football Association of Israel (License No. 071).Read more

Our Team

Jan Telesnikov

Mental Coaching

Ilan Bakhar

Mental Coaching & Video Analysis

Micha Dahan

Head of Training

Gil Rabi

Media & Digital

Eyal Baumel

Sports Innovation

Shani Primor

Office Manager